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Ultimate Guide to Creating and Managing Multiple Shopify Stores for Your Brand

Ultimate Guide to Creating and Managing Multiple Shopify Stores for Your Brand

If you are reading this, it is probably because you are considering creating new Shopify Stores to expand your business or to offer the right experience to customers in a different market, the problem is that you don’t know how and it is getting annoying.

Or maybe you have already gone through that step, but managing those stores has become a complete headache, and they are not working as you wanted them to.

In any case, you’ll find the help you were looking for in this article, answering all your questions and doubts and giving you the tools to make the best out of your Shopify Stores.

Reasons to open Multiple Stores

First of all, why? Do I really need to create multiple stores? Each case is different, but we have picked the two main reasons you must consider:

Expansion Store. If you have globally dispersed teams that independently manage operations depending on the market, selling cross-border using multiple stores is a good idea. You will be able to sell and get paid in different currencies and use different strategies, making everything easier and more effective.

For example, you’re selling only in Europe, but you get a lot of visitors from the US, so you create a new store with their currency, different products, and a specific strategy to get the most out of it.

Outlet Store. When some of your products are out of season, this is an excellent way to still make them profitable. You can create a new store with all these items, selling them at lower prices to reach a different kind of customer and keep your main store updated with your last collections.

For example, the yellow shirts season is over, so you put all those yellow shirts in your Shopify Outlet Store.

Advantages and Disadvantages of opening multiple stores

Creating multiple Shopify stores is not the only way to create personalized experiences and sell in other countries. Since September 2022, you can also do it with Shopify Markets.

So you must consider these good and bad points about creating multiple stores before making any decision.

Now, imagine that you are an international brand with a huge secondary market but with a different currency, and you want to receive all the payments of that secondary market in the local currency, so when Shopify pays you, you will be avoiding fees for currency conversion by opening Multiple Shopify Stores, if you had Shopify Markets you could only get paid in one currency.

Having a store just for that market will simplify all the operations. Besides, if you have independent teams, they will only have access to their markets.

But this can also be a disadvantage because if you don’t have independent teams, you would be duplicating operations, as you must manage your operations as many times as stores you have.


Now, you probably have some crucial questions about opening new Shopify stores. Let’s answer them.

How many Shopify stores can I have?

It depends on the plan you have and on your needs.

For example, you can have up to 10 stores with Shopify Plus, but only one with the other plans (Basic, Shopify, or Advanced Shopify).

In this last scenario, if you want to open more stores, you must create new accounts for every store and pay a new plan per account.

How can I open multiple stores?

Shopify Plus

With this plan, you can have up to 10 stores (your main store + 9 expansion stores). For additional ones, you will have to pay an additional fee ($250/month per store).

To create an Expansion Store in your Shopify Plus account, simply log in and click on the "Create Expansion Store" button. If you want to explore the specifics of Shopify Expansion stores in more detail, we recommend reading our dedicated article on the topic.

It is essential to know that if you have multiple brands under the same company, you will need a separate Shopify Plus contract per brand.

Basic and Advanced Plans

As we said before, If you have any other plans, you must create a new paid account for each new store. However, you can register all your stores under one email address, and with the help of some apps that you can check below, managing them will be easier.

So go to the Shopify website, click the “Get Started” button, and create your new store as you did with your main one.

How much does it Cost to Open Multiple Shopify Stores?

Depending on the plan you have with Shopify and your kind of business, it can be very different.

Let’s start with Shopify Plus, which has a starting price of $2,000/month or a personalized fee based on commissions (for higher volume business). This plan allows you to have 9 expansion stores besides your main one. If you need to open even more than 10 stores, you can do it for an additional $250/month fee.

Now, If you have any of the other plans: Basic Shopify ($36/month), Shopify ($105/month), or Advanced Shopify ($384/month), as we said before, you will have to create a new account for each new store, and in each one of them, you will have to get a new plan.

And don’t forget that if you have stores with different plans, you will also have to pay for some of the apps in all your stores.

For example, if you have one store with Advanced Shopify ($384/month) and you create a new one with Basic Shopify ($36/month), you will pay a total of $420 per month.

Apps to manage multiple stores efficiently

So having multiple expansion stores can be messy, that’s why these apps are the perfect tools to manage. Let’s take a look!

Our goal is that you now have a better understanding of how to create and manage multiple Shopify stores, and that you're equipped with the necessary tips and tools to expand your business effectively.

If you require additional assistance with your Shopify store, please feel free to explore some of the related articles!

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