In our previous articles, we delved into the incredible potential of localization in Shopify, highlighting how it can unlock vast global opportunities for businesses. Since the launch of Shopify Markets in August 2021, the platform has been tirelessly working to empower brands with a comprehensive suite of cross-border management tools. These tools enable businesses to seamlessly identify, establish, launch, optimize, and manage international markets, all from a single store, thereby partially replacing the significance of Shopify Plus Expansion Stores.
In a previous comparison between Shopify Markets and Expansion Stores, we provided an in-depth analysis of the key differences, advantages, and disadvantages associated with each solution.
Continuing our series of comparisons, this article focuses on the contrast between Shopify Markets and Markets Pro. Markets Pro is an extension of Shopify Markets that was introduced in the United States in 2023 and is set to expand to other countries in the near future.
To begin, let's reiterate the fundamentals. Shopify Markets, a collection of free tools available with any Shopify plan, empowers merchants to localize their shopping experiences and boost global sales. Now, the question arises: What exactly is Markets Pro?