Expanding a business globally requires careful consideration of various factors. When it comes to selling globally on Shopify, two primary options stand out: Multiple Shopify Expansion Stores and Shopify Markets.
However, before delving into the comparison, let us provide some context and highlight the future prospects of each approach. Shopify Markets, introduced in August 2021, is a cross-border management tool that enables brands to identify, establish, launch, optimize, and manage international markets all within a single store. It is crucial to note that Shopify Markets arrived after many brands had already adopted Expansion Stores as their solution, resulting in a significant sunk cost for numerous businesses.
Likewise, since its launch, Shopify Markets has undergone continuous evolution and improvement, posing a threat to the viability of opening new Expansion Stores. It is evident that in the upcoming years, Shopify Markets will continue to enhance its functionality and address the issues that currently prompt brands to opt for Expansion Stores. As a result, Expansion Stores will likely remain relevant only in specific cases.
Although we cannot definitively declare one option as superior, the ultimate choice will depend on the specific needs and structure of each brand. This article aims to compare these two options comprehensively, assisting you in determining the most suitable approach for your global selling strategy.